Writing is a great way to get noticed as an expert in your field. You don’t need to be Hemingway. A simple, conversational writing style works great when communicating your message.
Most people don’t necessarily think of themselves as an expert but as a niche blogger, you need to begin believing that you are. You are an expert in your industry. You are the expert in what you do – whether you are an architect, realtor, coach, actor, financial planner, artist, speaker, chef, mom, lawyer, interior designer, consultant, collector or salesperson.
People want someone they can rely on. More importantly, from a blogging/business development standpoint, the more people who read about your expertise, the more they’ll be attracted to your blog/business. This leads to your website, subscribing to your blog or newsletter and perhaps ultimately hiring you.
If you are not sure what you could write about for your first few articles, let’s do a little brainstorming. Ask yourself the following questions:
- What three tips can you share about your industry?
- What three things can you share with people to help them avoid something in their lives? Can you help them with financial, job, health, home, car, travel, business, or real estate issues?
- What three questions should people consider before hiring someone like you or revisiting your blog? In other words, what are prospects looking for? Are they interested in credentials, testimonials, or examples of your work?
- What are the latest trends in your industry/areas of interest?
- What are the five biggest mistakes people make when hiring the wrong ___________ (fill in the blank with your industry/title)?
- What experience have you had that would benefit others if you shared it? Share a big learning experience.
- Five ways to ___________ (you fill in the blank). Examples: five ways to change your home, five ways to have better fitness, five ways to a better job, five ways to a better vacation, and so on.
These are just some examples of what you can write about to highlight your expertise in your subject or industry. Smaller articles of 300 to 600 words are easy for readers to quickly digest, so that might be a good starting point.
One word of warning I would add is be watchful of what you write. If you cover negative aspects, such as difficult clients, dirty secrets of the industry or personal views that may offend readers, you stand to create a pool of enemies who might have been good clients/followers.
Let’s say that you have a good sense of humility and the subjects you cover are helpful and informative without stepping on any toes. Who will you reach with your articles?
If you write for a trade publication, you will have people in your position see your articles. A dentist, writing for a dental publication will be seen by other dentists. You will receive some kudos in the industry but it’s the patients you want to reach. If you can get your work into the local newspaper, then those who need your services will see articles on oral hygiene but breaking into the local paper isn’t easy. That’s why having your own blog is so important!
Facebook Comments Box
